TONO issues licenses for multi-territorial services, limited to our own territory, through our cooperation with NCB and the
other Nordic and Baltic societies, in the Nordic Online Coordination Committee (NOCC).
The development of the NOCC enables TONO to provide a one-stop shop for those service providers that inquire a multi-territorial license for the Nordic/Baltic area. This solution is time and cost efficient and enables service providers to launch quickly in several countries, thus lowering transaction costs and being a preferable negotiation solution for medium to large service providers.
The main elements of the model are:
- The model covers online music service providers that are active in more than one of the Nordic/Baltic territories.
- The aim is that music service providers only experience dealing with one entity.
- International music service providers can decide to acquire the necessary rights in separate licenses with the local societies.
- NCB will act as one point for reporting and invoicing, i.e. take care of the full administration from processing of music usage reports, if necessary carving out of directly licensed repertoire and invoicing to final distribution to rights holders.
- Tariffs for a particular usage are set locally according to the “Tariff of Destination- principle” (TOD), which means that the NOCC-will apply the local tariffs in negotiations.
TONO issues licenses for multi-territorial services, limited to our own territory, through a cooperation with NCB and the
other Nordic societies in the Nordic Online Coordination Committee (NOCC).
The NOCC offers intra-Nordic licenses on a non-exclusive basis to service providers that are active in more than one market.
All customers have a right to negotiate individual licenses with local societies as an alternative to a joint license. The
joint licenses that are offered include both mechanical and performing rights from all local societies, if they have not opted
out of the joint licensing process. Furthermore, the NOCC strives at aggregating as large a repertoire as possible for Nordic/Baltic
online licensing, e.g. from international rights holders in order to lower the degree of complexity for music service providers.
The online area covered by the NOCC is defined broadly, i.e. areas included are e.g. non-linear interactive online uses (using
online networks or platforms), such as on-demand audio and music video (download and streaming), film and video on demand
(download and streaming), mobile phone ringtones, including ringback tones and user generated content (download and streaming).
The purpose of the Nordic hub is to establish a model that could contribute to cost efficiency in the current complex world
of rights administration while at the same time lowering transaction cost for music service providers.