Reporting and distribution from YouTube

YouTube applies systems that autimatically recognise recorded music, and make it possible to register metadata and connect an uploaded video to registered musical works. If you upload your own music video, it is important that you register the correct title, names of all rights holders, ISRC codes etc. Remember to register the work on your TONO member pages if you have not already done it.

YouTube get their revenues from ads placed on selected videos in the service. These revenues will constitute the basis for the remunerations to the rightsholders, which is distributed through TONO. There is no fixed fee or distribution value per view, as both traffic and ad revenues affect the value. If you are the rightsholder of the music in a music video that YouTube has placed ads on, you will get your share if the video and ad is viewed. The more views, the more ad revenues to YouTube, and the more remunerations to the creators.

TONO distributes such remunerations only for views in Norway. If and when the video is viewed in another country, the use is governed by the agreement between YouTube and the local collection society in that country, and the payments to rightsholders are distributed according to the rules of that society.